Britain’s thirst for Prosecco keeps growing, says Emily Gosden in The Daily Telegraph. In the year to March 2016, sales at major supermarkets jumped by 34% to £356m, according to market research group IRI. The reasonably priced Italian alternative to Champagne is now so popular that experts are beginning to warn of shortages; like Champagne, it is limited to a small region.
Retailers are looking for alternatives, which may explain why sales of cava and other non-Prosecco sparkling wines have done well too. Champagne only eked out a small increase. Still wine sales have fallen.